Miracle Suit is a bathing suit, beachwear, swimsuit, and cruise wear design company (miraclesuite.com). As a part of its marketing efforts, the company was preparing for its exhibit at the Swimwear Association of Florida Tradeshow—the largest swimwear tradeshow in the world drawing over 2,000 local and international buyers (swimshow.com). As with most companies, Miracle Suit looks to stand out in large tradeshows, like the Swimwear Association of Florida Tradeshow. To achieve this goal, the company hired EXPO to transform its 30-foot by 50-foot booth space into the ultimate swimwear showcase. Together, Miracle Suit and EXPO decided to feature four main components in the exhibit, which included product display rooms to showcase the company’s latest swimwear, private meeting rooms, dressing rooms with breathable ceilings, and a state-of-the-art runway complete with an under glow lighting system to give the effect of a floating stage. EXPO also incorporated custom signs to add to the high-end look and feel of the show.
